Objectives

The main objective of the Marketing Management Master’s study programme is to qualify the Masters for handling complex business challenges through a combination of business knowledge and skills in the field of marketing.

It gives insights into consumer behaviour and practical tactics for integrating this knowledge into solid marketing strategies. LSB’s MSc in Marketing Management focuses on a key functional area to give you an excellent preparation for a top management role.

You will be given the advanced knowledge and marketing theory you need to make a genuine difference in the field of marketing. You will be taught by the very best: leading experts from Slovenian market who also publish in the most prestigious international marketing journals. They will help you find your own way in the world of branding & advertising, digital marketing, marketing strategy, consumer behaviour, marketing communication, pricing and cross-cultural consumer research.

Career opportunities are varied. They range from management positions in marketing and trade departments to being the product manager of a company. You could also have a career in commercial or sales management and be a consultant or advisor to different companies.

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